Planning is a Process

Saeed has a famous saying (famous to anyone who has worked with Saeed at least): “Change is a process, not an event”. It came to mind when I saw this blog post today: Preparedness must be Ethic Not an Episode. It’s interesting to see how much of that post sounds like it’s discussing product release planning…

My additions are in italics… 

When preparing the public company for a pandemic  product release, leaders struggle with a constant dilemma. Everything they say before a pandemic release starts sounds alarmist. However, once a pandemic release starts—no matter how much has been done, preparation will seem inadequate.


The role of leaders is to make emergency preparation building the product roadmap an ethic not an episode. It is the only way our message can be credible and sustainable.


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