I’m somewhat surprised that I didn’t receive even one comment — for or against — on my post entitled Forget research, let’s build something!.
As Product Managers, we regularly talk about understanding the market, the market problems, user requirements, needs etc. And then creating solutions that best address those needs. But, as I said in my post:
in the software world, …given the very low barrier to entry, a “good idea” can be quickly iterated on and developed and become a successful endeavour without a lot of research, and market segmentation, and problem identification, and persona development etc.
What do you think? When is research needed, and when can you just “go for it”?