Good PR or simply self-serving?

It’s that time of year when individuals and companies give money to those in need.

vizioncore donates to unicefSome companies donate privately, while others make it quite public. Here’s an example of a company that put out a media advisory about their donation to UNICEF. I’m assuming they want to show how generous they are.

According to the advisory, Chris Akerberg, Vizioncore’s President and COO presented the cheque for $10,000 to Casey Marsh, the U.S. Fund for UNICEF’s Director of the Midwest Region

“Vizioncore is proud to donate to UNICEF, which saves the lives of young children across the world,” Akerberg said. “We decided to contribute to UNICEF rather than sending out holiday cards this year as part of our mission to contribute to society as a whole, which we take seriously as part of our corporate responsibilities.”

So what do you think? Should companies promote their charitable giving or should they do it quietly and simply for the benefit it will bring to those who receive the help?

Are there any “unwritten rules” you’d recommend on this topic?

Take a poll or leave a comment. I’d like to hear from you.

NOTE:  If you are from VizionCore or a partner company or a competitor, don’t be a jerk and try to skew the results one way or the other. 🙂



4 responses to “Good PR or simply self-serving?

  1. Companies should publicize it but with tact. They’re self-serving so everything they do–even charitable donations– should benefit them. It’s hard enough as is to measure ROI from donations and doing it quietly would make it even worse.

    Besides, regardless of their motivation, the recipient still benefits financially 🙂

  2. As long as its done properly ( it takes a very poor marketer to do this badly) I do think companies should advertise their efforts in the community .First of all it shows that you care for your surrounding community which looks good with your customers and builds increased awareness(as well as awareness for the charity itself) .But there is also the internal side of it as well, employees can take pride in working for the company that cares about more than just profits and may become more loyal and productive as a result.

  3. In addition to the things kevrichard mentioned, I think it’s good for companies to donate publicly as opposed to anonymously because it acts as a positive form of peer pressure for other local companies. I think this is generally also true for donations by individuals, but companies usually have more at stake with their reputations, so the peer pressure effect is stronger.

  4. I have always been suspicious that companies are donating money for tax breaks. If this is true, and I have no way to know for sure, then they might as well broadcast it. If they are doing it for good, then they should not announce it.

    Not sure I agree with Jesse.