First of all, Happy New Year to all of you.
Here’s a great radio program that everyone should listen to. Called “The Age of Persuasion“, hosted by former ad exec Terry O’Reilly, and broadcast on the CBC (that’s Canadian Broadcasting Corporation), its all about advertising, branding and all things Marketing. There’s two full seasons on the website, and a third season just starting.
One of my favourite episodes is “Do This or Die“, which talks about a manifesto written by advertising giant Bob Levenson to the ad industry. It’s a great piece, and the text can be read on O’Reilly’s blog here.
Check it out and let me know what you think.