The results of the 2008 Product Management and Marketing survey by Pragmatic Marketing (whew that’s a mouthful), are now out.
Lots of good data to mull over, but like previous years, one very interesting data point stands out (to me).
Very few people are doing Win/Loss analysis.
On average, only 20% of Product Managers and Product Marketers stated they perform this activity. And this says nothing about the frequency or time spent on this. Check out the results from the last 2 years. Click on each image to enlarge.
So what’s going on folks?
Ask anyone and they’ll say that Win/Loss analysis is very important.
But no one is doing it?
Here’s a quick poll. Tell me why.
I’ll publish the results in a future post.