Given the tight working relationship that Product Management and Product Marketing (ideally) should have and knowledge, roles and objectives that they have, should these two teams be part of the same corporate organization?
e.g. a “Products” Department reporting up into a VP Products, that is independent of Engineering and Marketing, but works with those groups.
I see value in bringing these teams together on a parity basis. i.e. One team doesn’t report to the other, but the individual PMs/PMMs work in small product or business focused teams that *could* include Technical Product Managers, Competitive Analysis Specialists etc. I won’t say more for now, but please submit an answer on the poll below, and leave comments for discussion.
I know there are some companies that have this kind of org structure. If you work for, or have worked for such a company, I’d really like to hear your thoughts about how well it worked, what challenges you faced.