If you haven’t checked it out, take a look at Cindy Alvarez’s blog: The Experience is the Product.
She recently posted a good article entitled: Getting beyond beta: Measuring your audience breakdown.
Given the focus of her blog, the article describes some simple ways to analyse website traffic and conversion for a hypothetical ‘sock-matching service‘. Yes, that sock-matching service! 🙂
Cindy takes a straight forward approach at audience breakdown and provides some good advice and links to useful online tools to help address the problem.
While many product managers aren’t charged with specific focus on usability, when thinking about user loss and conversion ratios on the Web, there is a clear business case that can be made on the impacts (positive and negative) of good or bad usability respectively.