In light of the recent posts on Bill Campbell (1, 2) and some of the comments debating when to hire a PM, I was pleased to read the following in Entrepreneur magazine, about the early days of a company called RingRevenue and why VC’s decided to invest in them.
“Part of our secret sauce is that we know how to cost-effectively acquire and manage large groups of phone numbers,” Spievak says. “We build platforms that allow affiliate networks to bring on higher-margin products like financial services, and track the calls that result from those ads. It’s a win for advertisers, affiliates and affiliate networks.”
The company was also running lean, which is always appealing to investors. “Here’s what I liked,” Suster says. “They were six engineers and a product manager and a CEO, and nothing else.”
The last line speaks volumes: a CEO *and* a Product Manager. Who knows what will happen in the future, but at least, they’ve started out the right way!